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About Enterprise Rent-A-Car
You’ve no doubt seen our ads...the ones featuring the wrapped car and that
well-known slogan: "Pick Enterprise. We’ll pick you up." Even if you are
familiar with our advertising campaign, you may not realize that Enterprise
Rent-A-Car is the largest car rental company in North America. We have more than
a half million vehicles in our rental and leasing fleet, more than 50,000
employees and over 4,800 locations in the U.S., Canada, Germany, the United
Kingdom and Ireland.
In addition to car rentals, we can also help you with the following services:
- Corporate Class® is our discount program for local business vehicle
- Car Sales offers quality, pre-owned cars with "haggle-free buying,
- Fleet Services provides complete fleet management services for small and
large companies seeking leased vehicle fleets.
- RideShare supplies vans to groups of coworkers for commuting purposes.
Thanks for picking Enterprise!
started in 1957 as Executive Leasing in a cramped office in the basement of a
St. Louis car dealership. Though it was not a common practice back then, our
founder, Jack Taylor, had a gut instinct that consumers would see the benefits
of leasing automobiles rather than buying them. His critics, however, thought
leasing would never work. Yet, through our steadfast commitment to personal
service, and by demonstrating leasing’s many advantages, we proved the skeptics
wrong … and our first venture took root.
Because of our focus on exceptional customer service and convenience, Enterprise
has become the largest car rental company in North America and is a leader in
the fleet services field.
Here are the milestones of our company’s growth from today back to 1957:
Enterprise Rent-A-Car surpasses 500,000 vehicles in its rental and leasing fleet
and has more than 4,000 locations worldwide.
Branch offices open in Germany, while expansion continues in the United Kingdom.
The total number of vehicles in the fleet jumps from 350,000 to over 450,000 in
just two years.
Operations expand into Canada and the United Kingdom. Two-hundred thousand
rental units and 1,500 locations in 1993 swell to more than 290,000 rental units
and 2,500 locations in 1995 – making Enterprise the largest car rental company
in the U.S. In 1993, the Enterprise National Reservation Center (our call center
set up to receive 1-800-RENT-A-CAR calls from customers) goes to 24-hours-a-day
Incredible growth continues in the U.S. as the company’s fleet increases from
130,000 to 150,000 units with more than 1,000 branch offices open across the
country. Because of a new national advertising campaign, the Enterprise wrapped
car quickly becomes an icon.
By the end of the decade, several hundred locations across the country display
the Enterprise logo. The number of rental units climbs from 25,000 to 75,000. In
1989, the company’s name – Enterprise Leasing – officially changes to Enterprise
Rent-A-Car, to reflect the enormous growth of our rental car business.
Rental units grow from 5,000 to 20,000 as the company’s expansion continues in
Southern California, San Francisco, Phoenix, New Orleans, Chicago, Texas and
Washington, DC. Insurance replacement rentals become a bigger part of the
company’s business, due to legislation requiring insurance companies to provide
their customers with replacement vehicles. In 1980, the National Reservation
Center opens – customers can call a toll-free number to reserve Enterprise
vehicles nationwide. By 1983, Enterprise has more than 100 offices.
Branch offices open in Colorado, Dallas, Indiana, Southern Florida and
elsewhere. The number of rental units rises to 5,000. In 1976, Enterprise begins
offering fuel, maintenance and insurance products (which will lead to our
present-day Enterprise Fleet Services operation).
Enterprise expands into Orlando, Tampa, Houston and Kansas City. Over 1,000
rental units are in service. In 1972, a branch manager in Orlando starts a new
pick-up program that provides customers with a free ride to the rental office.
The service quickly spreads to other Enterprise branches.
The company changes its name from Executive Leasing to Enterprise Leasing and
expands outside of St. Louis with the opening of the Atlanta group. The total
number of lease units surpasses 5,000. (The company was renamed in honor of the
U.S.S. Enterprise aircraft carrier, on which Jack Taylor served in World War
The company introduces the now-famous "e" logo that is still used today.
After five years of being in the leasing business, Executive Leasing launches a
rent-a-car operation with 17 vehicles. The company also starts a car sales
A second location opens. Growth pushes the number of lease units past 1,000.
The company is founded by Jack Taylor as Executive Leasing in St. Louis, MO. The
first office space is in the basement of a local Cadillac dealership next to the
body shop. Leasing salesmen have to scream into the phone to be heard over the
rattle of body shop machines.
In the history of philosophy - with some very rare exceptions ... men have been
taught either that knowledge is impossible (skepticism) or that it is available
without effort (mysticism). These two positions appear to be antagonists, but
are, in fact, two variants on the same theme, two sides of the same fraudulent
coin: the attempt to escape the responsibility of rational cognition and the
absolutism of reality.
-- Ayn Rand, Introduction to Objectivist Epistomology