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In 1986, Paul Sacher placed a 2”x 2” advertisement in the Wall Street Journal, determined to sell his limited inventory of men’s dress shirts to businessmen. Fifteen years later, Paul Fredrick is a multi-million-dollar enterprise, one of the country’s top direct response companies for men’s head to toe apparel.
Paul Fredrick has its roots in the Fleetwood Shirt Company, a nationally known contract manufacturer established by Paul’s father-in-law, Leonard Abrams, in 1951. As a consultant to the company during the early 1980’s, Paul supervised production, working with designers, manufacturers and department store buyers. When contract manufacturing hit troubled times during the mid 1980’s, Paul was quick to see the benefits of offering quality men’s fashion apparel directly to the consumer via catalog.
In 1986 the company’s first mailing was delivered – an assortment of fabric swatches affixed to a card and mailed in a #10 envelope. The mailing piece was assembled on Paul’s dining room table. Although only a few shirts were originally offered, they were available in a wide range of sizes. The shirt brand quickly caught on, and within just a few short years, Paul Fredrick had customers throughout the U.S..
As demand for men’s clothing grew in the late 1980’s, Paul Fredrick responded
by expanding their product line, offering even more dress shirts and adding
ties, socks, belts and jewelry. In 1990, Paul Fredrick mailed their first full
color catalog. In 1999, the merchandise line expanded once again adding sport
coats, knits, shoes and trousers to the collection. Today, over 10 million
catalogs are mailed annually in all 50 states, and the company has a customer
base in many other counties throughout the world.
In addition to the catalog, Paul Fredrick ventured into online sales in the late
1980’s. The company became a merchant in AOL and Prodigy, early shopping
communities. In the mid 1990’s Paul Fredrick launched their own frequently
visited web site, PaulFredrick.com. In 1998 weekly promotional emails followed.
Most recently, in 2001 the web site took on a new, user-friendly navigation and
design.
Today Paul Fredrick Menstyle is a leader in dressing up American men, combining a strong sense of style and comfort with exceptional value.
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In order to live, man must act; in order to act, he must make choices; in order
to make choices, he must define a code of values; in order to define a code of
values, he must know what he is an where he is -- i.e., he must
know his own nature (including his means of knowledge) and the nature of the
universe in which he acts -- i.e., he needs metaphysics, epistemology, ethics,
which means: philosophy. He cannot escape from this need; his only
alternative is whether the philosophy guiding him is to be chosen by his mind or
by chance.
-- Ayn Rand, "Philosophy and Sense of Life," The Romantic Manifesto
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