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Our vision and mission
Szul is one of the first online jewelers to offer a remarkably wide
selection of diamond, gemstone, and pearl jewelry. Szul aspires to become the
top e-tailer of quality jewelry by building trusting, confident relationships.
We strive to bring our customers the highest quality products, values, and
services through our easy and convenient online store.
Szul means real value
Szul sources and manufactures diamond and gemstone jewelry from specialized
markets around the world, making it possible to offer our customers fine jewelry
at the best prices.
Szul ensures product quality and value by
- eliminating the "middleman" retailer
- buying in volume
- buying the right goods from the right markets
- being customer-conscious at every stage of production
- offering our products solely through the Internet
How do we stand out from the crowd of online jewelry sites?
Unlike other jewelry sites, Szul is not an extension of a standard retail
store but an exclusively Internet-based company. By controlling our sourcing,
manufacturing, and product distribution, we can bring fine jewelry to the public
at exceptional prices while raising the quality bar on the competition.
Our Internet Pricing Strategy -- or iPrice -- demonstrates how
we cut past intermediaries to provide customers with a real price advantage.
Prices at Szul are substantially lower than traditional or online jewelers, but
we guarantee that product quality is never sacrificed in the bargain.
Location, location, location
Szul is located at the heart of Manhattan's Diamond District, which allows
us immediate access to some of the best resources in the jewelry industry, both
locally and worldwide. Our proximity to Silicon Alley and Madison Avenue also
gives us the ability to maintain a superb technical team.
What about guarantees and privacy?
We are committed to keeping all personal information confidential. We will not
sell information or share information with any one else. Our encryption system
protects customer information as it travels over the web to our secure servers.
Then, we protect it again in our databases. Any customers who do not wish to
provide us with any information may simply contact us and indicate so. We will
be happy to honor such requests.
Szul was founded by jewelry industry experts and seasoned Silicon Alley
Internet and e-commerce entrepreneurs.
We are a privately held company, angel financed by jewelry industry leaders.
Should you have any further questions regarding Szul.com, please feel free to
reach us at